tiktok

  • Looking back on my Advanced Composition course, I can see how each reading slowly changed the way I understand writing. We started with Gregory Ulmer, who introduced electracy as the digital age’s version of literacy. That idea alone made me see how much the online world shapes how we communicate. Then we read Marshall McLuhan,

    Read more →

  • Style as Survival

    Richard Lanham’s Style: An Anti-Textbook argues that writing is never just about what we say. It is about how we choose to say it. The word “style” doesn’t mean decoration. It means self-preservation. Every writer, whether they admit it or not, hides behind the rhythm of their sentences, the patterns of their punctuation, the voice

    Read more →

  • When thinking about Justin Hodgson’s ideas about the post-digital world, my mind immediately goes to The 1975. Digital tech is not separate from daily life anymore. It surrounds us all the time, and we usually only notice it when it glitches or becomes overwhelming. McLuhan’s “the medium is the message” and Ulmer’s idea of electracy

    Read more →

  • I’ve been reading Justin Hodgson’s Post-Digital Rhetoric and the New Aesthetic, and it really made me think about how much digital life has blended into everything we do. Marshall McLuhan once said the medium is the message, and Gregory Ulmer emphasized the creative side of digital media. Hodgson picks up where they left off, but

    Read more →

  • Everything in Its Right Place

    Marshall McLuhan once said, “the medium is the message.” What he meant is that what really matters about media isn’t just the content but the atmosphere it creates around us. Radiohead has been shaping those kinds of atmospheres for decades. Take Everything in Its Right Place, the opener on Kid A. The words cycle like

    Read more →

  • McLuhan Meets Ulmer

    While McLuhan and Ulmer never met in the physical sense, if you read them together it feels like they’re talking across time. Back in the 60s, McLuhan said, “the medium is the massage.” Years later Ulmer came along with his own idea, electracy, which is basically literacy for the digital age. Put those ideas next

    Read more →

  • Too Many People Know Too Much

    McLuhan’s take on media, now playing out on social feeds. We live in a world where oversharing is the norm and privacy feels rare. Decades ago, Marshall McLuhan wrote, “Too many people know too much about each other. Our new environment compels commitment and participation.” He was talking about television, but it could just as

    Read more →