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  • Everything in Its Right Place

    Marshall McLuhan once said, “the medium is the message.” What he meant is that what really matters about media isn’t just the content but the atmosphere it creates around us. Radiohead has been shaping those kinds of atmospheres for decades. Take Everything in Its Right Place, the opener on Kid A. The words cycle like

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  • McLuhan Meets Ulmer

    While McLuhan and Ulmer never met in the physical sense, if you read them together it feels like they’re talking across time. Back in the 60s, McLuhan said, “the medium is the massage.” Years later Ulmer came along with his own idea, electracy, which is basically literacy for the digital age. Put those ideas next

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  • Too Many People Know Too Much

    McLuhan’s take on media, now playing out on social feeds. We live in a world where oversharing is the norm and privacy feels rare. Decades ago, Marshall McLuhan wrote, “Too many people know too much about each other. Our new environment compels commitment and participation.” He was talking about television, but it could just as

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  • From Alley to Algorithm

    On a brick-lined alley, next to Daisy, a corgi with more charm than Poe’s raven, I stumbled across this sign: ‘Poe-etry in the pocket.’ It struck me that literature is never just confined to books or screens. It leaks into alleys, into conversations, into the static hum of daily life. We write, we post, we

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  • Ink and Static

    Ink sleeps heavy,bleeding into silence. Screens breathe fast,like blue fire on skin. Paper.Static.Fleeting. I hover between,half ghost, half spark, consumed, never whole.

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  • Gregory Ulmer, an American media theorist and professor emeritus at the University of Florida, defines electracy as the digital-age counterpart to literacy. He coined the term electracy in the 1990s as an analogy to literacy, and his work focuses on rhetoric, literacy, and digital culture. In other words, literacy taught us how to communicate, think,

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